This is the premium, paid version of GA, aimed at larger companies. The other version is called Google Analytics 360 (GA360). This version is free and targeted to help SMEs. However, did you know that there are two different versions of Google Analytics? Indeed, the one you probably know is the standard one: Google Analytics 4 (GA4), the successor of Universal Analytics. It is one of the most popular tools to monitor your website’s performance thanks to gathered data regarding customer behavior, engagement, and preferences. Like any web reporting tool, it allows you to track website traffic and user behavior. If you know only one web analytics platform, then it is probably Google Analytics. Buckle up! Introduction to Google Analytics In this article, we will go through the key similarities and differences between them, so that you can figure out which tool suits your company best. According to Hotjar, the two most popular ones used today are Google Analytics (GA) and Adobe Analytics (AA). Luckily, there are many analytics platforms to choose from. But making data-driven decisions is difficult without the right analytics tool to help you out. Whether you have an e-shop or an informative website, you need to analyze your digital performance to understand your customers and stay on top of their desires. Almost all businesses have a digital presence nowadays. If something came out of the events of the last two years, then it is definitely the power of digitalization.
0 Comments
Leave a Reply. |